full-service marketing for the guitar Industry, led by a lifelong player
Modern Growth Strategy + Systems
for the Guitar World
I've been playing since I was 12, but also spent 25 years driving retail + digital growth for some of the biggest brands in publishing and media — including campaigns behind nearly a dozen New York Times bestsellers — then decided it was time to focus those skills on an industry I'm way more passionate about and a community I’ve been a member of most of my life.
I’ve put together a vetted team of senior specialists across advertising, e-commerce, email, paid search, SEO, automation, lead capture, and performance marketing design — used as a coordinated system or plugged in as needed, depending on client goals. Our focus is always on talking to players authentically, making decisions based on data rather than trends, and giving players a real reason to take action, not just look and listen.
The Facts97%
of e-commerce visitors leave without buying — or leaving their contact info.
Retargeting helps turn that around,
and it’s already working in the Music Industry
The biggest brands and online retailers in the MI world have already been using it to their advantage for years.
The opportunity for everyone else is still wide open — and the results speak for themselves.
-
5x
Conversion rate ¹
-
178%
Return on ad spend ²
-
10x
Music industry click-through rate ³
The players engaging with your brand online and in stores are equally valuable, whether or not they buy or subscribe right away.
With the right strategy, you’ll never lose touch with any of them again.
Guitar Industry Voices
An ongoing series with insights and perspectives about the business realities of the guitar world.
Guitar Gallery
Highlights from my personal collection — just because.