About Me

Hi, I’m Pete — a lifelong player and digital marketer helping guitar retailers, pickup makers, and gear/IR companies grow through smarter digital strategy as well as brand partnerships and creative merchandising.

For more than 20 years, I’ve led digital marketing campaigns, brand partnerships, and retail merchandising initiatives across publishing, entertainment, and healthcare — developing campaigns and displays that helped products stand out and sell through across hundreds of stores. I’ve partnered with brands like Barnes & Noble, Borders, Nordstrom, Pottery Barn Kids, Dick Blick, Method, Amtrak, and Green Giant — developing campaigns and displays that helped products stand out and sell through across hundreds of stores.

Now, I work exclusively with guitar industry businesses, combining professional marketing experience with the instincts of someone who actually understands the mindset of the players you’re trying to reach, because I am one. I’ve spent decades in shops, talking gear with owners, builders, and reps — so supporting smaller guitar brands and independent retailers feels natural to me. My goal is simple: help great gear reach more players — and, if I can, support both the craft and the business along the way.

Outside of work, I’m a New Jersey native with a lifelong love of guitars, cooking, bowling, and wandering the woods looking for mushrooms. I live in Bergen County with my dog, and when I’m not working you’ll usually find me playing guitar, exploring local shops, collecting vintage baseball cards, or trying to perfect a new recipe. I’ve spent years in New York, San Francisco, and the Philadelphia area — but North Jersey will always feel like home base.