SEO / SEM
SEO / SEM
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These projects focus on helping brands get discovered and stay visible. From search-ad strategy to on-page optimization, each campaign balanced data and storytelling to drive qualified traffic and conversions.
These projects focus on helping brands get discovered and stay visible. From search-ad strategy to on-page optimization, each campaign balanced data and storytelling to drive qualified traffic and conversions.
SEO Optimization: DesignLifeKids.com
SEO Optimization: DesignLifeKids.com
When I joined DesignLifeKids.com, I conducted a full-site SEO and UX audit, identifying major gaps in keyword usage, meta tagging, and search performance. Through keyword research, content restructuring, and technical SEO fixes, I helped dramatically boost organic performance and user engagement.
Results & Highlights
Results & Highlights
Improved SEO metadata and heading structure, resulting in multiple first-page Google rankings for high-intent boutique product terms
Optimized site architecture and alt text, leading to a 39% drop in bounce rate and 86% lift in conversion rate
Email signups increased 46%, contributing to the brand’s highest monthly revenue to date
SEM Strategy: Spring Sale Paid Search Campaign
SEM Strategy: Spring Sale Paid Search Campaign
As part of a multichannel spring promotion for DesignLifeKids.com, I launched a targeted Google Ads campaign segmented by brand, product category, and purchase intent. With strategic keyword targeting, negative keyword filtering, competitive bidding, and A/B-tested ad copy, I successfully drove qualified traffic and conversions.
Results & Highlights
Results & Highlights
Used strategic bidding and keyword segmentation to achieve a 181% ROI
Drove an average order value 34% higher than the brand’s typical AOV
Achieved a 1.96% CTR, outperforming children’s apparel e-commerce benchmarks by 38%
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