Clear strategy, hands-on execution, and the full digital/retail campaign support this industry deserves — from a founder-led, guitar-first micro-agency.
Built for this industry,
and run by one of your own.
Embedded Files
Marketing & Merchandising for the Guitar Industry
Marketing & Merchandising for the Guitar Industry
Creative strategy. Smart execution.
Revenue-focused results.
Creative strategy. Smart execution.
Revenue-focused results.
Hi, I’m Pete — lifelong guitarist and marketing veteran with 25+ years in NYC publishing, entertainment, and retail. I’ve developed large-scale, multi-channel campaigns and retail partnerships with top-tier brands like Nordstrom, Dick Blick, Method, Pottery Barn Kids, and Green Giant — all built around driving real sell-in and sell-through across national retail and online.
Now my focus is exactly where it belongs: helping the guitar world grow.
I’ve trained under players like Andy Wood, Teemu Mäntysaari, and Marshall Harrison — musicians who shaped how I listen, create, and approach every project. Now I bring that mix of deep musical roots and marketing expertise to connect guitarists with the shops and makers who keep this industry alive — and help more people discover the gear that sparks inspiration and brings new players into the fold.
What I Bring:
🎸 Enterprise-level marketing experience
🎸 Deep connections with the guitar community
🎸 Founder-led attention and partnership
🎸 Scalable support through a small, specialist team
Recommendations from Colleagues
Recommendations from Colleagues
Page updated
Google Sites
Report abuse