Modern Growth Strategy + Systems
for the Guitar World

I've been a serious player since I was 12, but also spent 25 years driving retail + digital growth for some of the biggest brands in publishing and media — including campaigns behind nearly a dozen New York Times bestsellers. I'm now bringing the same tactics proven across other consumer categories to an industry I've always been way more passionate about, to help brands sell more effectively and cut through the constant barrage of new content coming at players every day. Supported by a team of senior channel specialists to help execute campaigns at any scale, our goal is to find the specific audiences who matter most to you — focusing on revenue and measurable data versus trends — and design campaigns that give players a real reason to take action, not just look and listen.