Multichannel Campaigns
Multichannel Campaigns
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These large-scale campaigns show how strategy, creative, and analytics come together across multiple touchpoints. From paid and social to email and content, I managed every moving piece for cohesive, high-impact execution.
These large-scale campaigns show how strategy, creative, and analytics come together across multiple touchpoints. From paid and social to email and content, I managed every moving piece for cohesive, high-impact execution.
Design + Life + Kids: Spring Sale Campaign
Design + Life + Kids: Spring Sale Campaign
Back in 2015, I led a full refresh of the digital marketing for Design + Life + Kids — a small e-commerce boutique with huge potential. I overhauled the email strategy, tightened up the site experience, dialed in SEO, and built paid and organic social campaigns that actually spoke to their customers. Within 60 days, sales surged: March revenue tripled, and April became the best month the store had ever had.
Impact:
The momentum from these campaigns helped turn DLK from a small boutique into a lifestyle brand with national visibility and a loyal, fast-growing audience.
Results
Results
Tripled monthly revenue within 60 days by aligning email, paid social, SEO, and site UX into one coordinated campaign
Grew the email list 62% through site UX tweaks and boosted email-driven revenue 30% with segmentation and A/B-tested creative
Lifted conversion rate 86% and cut bounce rate 39% after homepage and checkout improvements
Achieved 181% ROI on paid social and a 1.96% CTR on top-performing Facebook ads
Increased Twitter followers 47% using low-cost engagement tactics and personalized outreach
Generated 64% more site traffic and raised average order value 60% through SEO cleanup and campaign-focused landing pages
Multichannel Launch Campaign | The Testing Trilogy
Multichannel Launch Campaign | The Testing Trilogy
While at Houghton Mifflin Harcourt, I led the full-funnel digital marketing launch for The Testing Trilogy, a YA dystopian series that became a New York Times bestseller and was optioned by Paramount. While simultaneously managing campaigns for Curious George and other major brands, I developed and executed a high-impact multichannel campaign—including paid social, media partnerships, sweepstakes, and experiential events—targeting teen readers across platforms like Instagram, Facebook, YouTube, Tumblr, and Goodreads.
Results
Results
Created and launched TheTestingTrilogy.com microsite, featuring multimedia content, sweepstakes, and an original trailer that earned 50K+ views in its first 24 hours
Ran full-page national print and digital ads across People, Seventeen, J-14, and Girls’ Life, supported by paid social media posts that drove an 80% lift in sales week-over-week
Partnered with Entertainment Weekly to premiere the video trailer, and worked with Tor.com, Goodreads, and teen-focused networks for content marketing, prequel exclusives, and giveaways
Built dedicated Facebook, Twitter, Pinterest, Tumblr, and Instagram channels, coordinating ARC promotions, teaser content, and influencer engagement to drive series buzz
Managed a 7-figure marketing budget, aligning strategy across paid media, email, print, retail, influencer, and trade advertising channels
Led coast-to-coast retail and library promotions, branded swag distribution, and book tour coordination with publicists, sales teams, and the author herself
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