While at Houghton Mifflin Harcourt, I served as brand manager for our Curious George products, overseeing all
marketing strategy and creative execution for this iconic franchise. I collaborated with NBC/Universal, PBS, First
Book, NYC Tourism Board, and major retailers like Barnes & Noble and Amazon to grow audience engagement and drive product sales through digital campaigns, national in-store events, sweepstakes, and partnerships. I managed a 7-figure annual marketing budget, developed all campaign materials, and coordinated across multiple departments, agencies, and brand stakeholders, making sure things were on time and goals were met.
Tripled site traffic in under a year (11K to 45K monthly visitors) and increased time on site 200% through SEO, digital campaigns, and high-value content partnerships.
Boosted book sales 454% YoY, with enhanced eBook sales up 282% and book + toy bundle sales up 150% through multichannel photo contest campaign.
Grew Facebook audience 145% (300K to 735K) with organic and paid social media strategies tied to live events, giveaways, and influencer promotions.
Led large-scale brand activations including National Curiosity Day across 700 Barnes & Noble stores and 1,000+ libraries, and a multi-channel Inspire
Curiosity campaign featuring celebrity endorsements, national advertising, and charitable partnerships.
While at Chronicle Books, I led brand marketing for Worst-Case Scenario Junior, a kid-focused spinoff of the bestselling Worst-Case Scenario Handbook. I managed strategy, budgeting, and execution across five titles in the series—working cross-functionally with editorial, design, publicity, sales, and external vendors. My goal was to drive consumer buzz, increase email acquisition, and maximize retail sell-in and sell-through via high- impact promotions, giveaways, partnerships, and advertising campaigns across both digital and print.
Grew email list by 40K subscribers (57% CVR) and drove 70K+ site visits via a national Jar of Slime
Giveaway promoted through Boys’ Life and shared widely across kid/parenting blogs and social.
Increased BookScan and Amazon sales significantly (up to 250%) through a Family Features content syndication campaign that earned 4M+ impressions and ran April–September across major media outlets.
Boosted direct e-commerce sales by 428% and Amazon sales by 888% for WCS Jr. Middle School and well over 1 million views on a video trailer as part of a campaign promoted across retail sites, social media, and YouTube, plus a tween-targeted ad blitz.
Delivered 12.5M+ impressions and doubled prior contest engagement with a KidzBop site takeover and video contest for WCS Jr. Weird, also driving 6K+ new homepage visits and a 20% lift in direct sales.
Curious George
The Polar Express
The Giver
Martha Speaks
The Testing Trilogy
Caterpillar (CAT)
Worst-Case Scenario Junior
The World Almanac for Kids
Ivy & Bean
Taro Gomi
Press Here
What to Expect When You're Expecting
Brain Quest
Sandra Boynton
Barbecue Bible
Gallop!
Outpatient Surgery Magazine
myHealthTalent.com
PracticeUpdate.com