product launch + Growth strategy for Guitar world brands + retailersFull-Service Retail + Digital Marketing
for the Guitar Industry
Every engagement is fully customized around client goals — respecting brand heritage and what makes your products and services unique. We bring deep customer experience, an authentic player voice, and a strategic approach tailored to the way guitarists shop over time.
Sales Support + In-Store Activation
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Product + Service Launches
End-to-end strategy, positioning, messaging + execution across your channels to support retail placement and drive consumer sales.
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In-Person to Online Tracking
One quick QR code scan, and players at events, clinics/demos, or watching videos can be added to a permanent list you own.
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Lead Gen + Sales Routing
Using inquiry forms on your site or directly in social media ads, we can automatically route leads internally or to your dealers.
Website, Email + E-Commerce
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Email + SMS Automation
One-off campaigns or ongoing management, with a focus on generating more conversions from your existing audience.
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Search, Shopping, and SEO
Google + Bing search campaigns with geo-targeting/geo-fencing options, plus SEO, and AI-based search optimization.
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DTC Sales Optimization
Analysis + upgrades across product pages, checkout speed, cart recovery, upsell/retention programs, and conversion testing.
Advertising, Partnerships + Audience Growth
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Social Media Advertising
Campaigns of any kind across Meta, YouTube, and TikTok — targeted specifically to the players that matter most to you.
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Perfomance Design + Creative
Sales kits, promo materials, websites, ads, landing pages, videos, and emails — created by conversion design specialists.
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PR + Collaborations
National media outreach when in scope, or designing campaigns around collaborations with other brands or sponsored artists.
Why choose us?
Led by a serious guitarist of 35+ years, we approach marketing with the same mindset and instincts as the customers you’re trying to reach. Every account is supported by senior-level strategists and vetted experts across all core digital channels and platforms — and if desired, we can partner with a PR veteran with 30+ years of publicity experience with active connections across national guitar and music media.
Every campaign is built around one idea: every visit, every view, every player matters. We don't let engaged players slip through the cracks, and we build campaigns that give players a reason to act, not just look, listen, and admire. It's an approach refined over decades of successful global launches in book publishing and digital media, brought into an industry where the brand/retail/consumer mechanics operate almost identically.
For DTC and E-Commerce Brands
Most of the traffic coming to your website is leaving without a trace.
Tracking and reaching back out to them can be one of the highest-ROI moves you can make.
97%
of e-commerce visitors leave without buying¹.
Retargeting is already working across the MI industry
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5x
Conversion rate ¹
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178%
Return on ad spend ²
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10x
Music industry click-through rate ³
Retargeting packages include:
Tracking implemented across your website, channels, and content
Targeted paid advertising across all major platforms (Meta, YouTube/Google, TikTok)
Custom emails and landing pages, built around your brand look and voice and tailored to your audiences
Automated email and SMS campaigns that boost engagement, leads, and repeat sales
Weekly and monthly reports, plus a dedicated real-time performance dashboard for all clients
Ongoing creative testing, optimization, and regular recommendations to improve ROI
Retargeting is just one possible missed opportunity.
We’ll audit your website and channels to identify any areas where you could be making more revenue or growing your audience and provide a Revenue Recovery Report with strategic recommendations — free of charge.