Customer Retargeting + Audience Growth Systems for Guitar BrandsYou’ve Earned Their Attention.
Now Stop Losing Their Business.
Ads, PR, social content, email, and artist collaborations are already bringing players to your website and social channels — but the vast majority will leave without buying. If you're not following up with them, you're losing customers you're paying to attract.
The Problem
Most of the traffic you generate disappears before it becomes revenue
97%
of ecommerce visitors leave without purchasing¹. 70.19%
average cart
abandonment rate².2–3%
average ecommerce conversion
rate³.What a Retargeting System Can Unlock
26%
of otherwise-lost customers
can be brought back⁴. 24%
conversion
rate boost⁵.1,300%
better return
on investment⁶.
Two Retargeting Systems.
One Audience.
Most players who visit your site, your social channels, your dealers, or your events leave without buying — and without leaving you any way to follow up. We bring them back.
System 01Digital Retargeting
Players who visit your website, your social channels, your ads, or your YouTube videos almost always leave without buying — and you have no way to reach them again. We change that.
What’s Included:
Tracking implemented across your website, social channels, and campaign content
Targeted paid social and search ads across all major platforms
Custom emails and landing pages built around your brand voice and offers
Automated email follow-up and SMS campaigns that boost engagement, leads, repeat sales, and customer retention
Weekly and monthly reports plus a dedicated real-time performance dashboard
Ongoing creative testing, optimization, analysis and strategic recommendations
System 02Experiential Retargeting
All those players browsing through shops, attending clinics, demos, events, or visiting your NAMM booth aren’t being followed up with either. We can help change that too — something no other agency in the industry currently offers.
What’s Included:
QR-based tracking for event booths, retail displays, POP signage, artist clinics/events, demos, and much more.
Conversion-focused ads, landing pages, emails, videos, and other digital assets built for performance.
Email and SMS campaigns built to turn more attendees into repeat customers
On-site AI chatbots to answer questions and track new leads.
Weekly and monthly reports plus a dedicated real-time performance dashboard
Ongoing creative testing, optimization, analysis and strategic recommendations
Why Choose Us
Most marketing agencies serving the music gear world fall into one of two categories: generalist digital shops with no real industry depth, or one-person operations passionate about guitars but stretched thin across every discipline.
We're built differently. Three senior strategic leaders on every account, supported by eight top-percentile specialists across every channel a guitar brand could possibly need — paid social, search and SEO, conversion optimization, automation, e-commerce development, brand and print design, and work with a PR parter with 30-years of national media experience.
We run coordinated campaigns across every place a player encounters your brand — digital marketing, dealer support, in-store activation, and the work that turns interested players into long-term customers. It's an approach refined over decades of bestselling launches in book publishing and digital media, brought into an industry where DTC sales and brand-retailer relationships are structured almost identically.
We Don’t Just Help You Grow. We Keep You Growing
Retargeting turns more of the interested players visiting your site, social channels, and events into customers. Here’s how we drive more of them there.
sales Support & In-Store Activation
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Multichannel Product Launches
Coordination across retail, digital, events, and PR — built to drive awareness, demand, and sales from day one.
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Sales + Marketing Materials
Brochures, product sell sheets, sales kits, and giveaways, plus retail displays, signage, and merchandising ideas.
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Local & Regional Campaigns
Geo-targeted ads built to drive local traffic and buzz in-store and online, and turn regional momentum into sales.
Website Optimization, Email & E-Commerce
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Email List Growth Strategy
Improve lead capture, customer retention, and growth of the #1 best-converting digital channel: your own list.
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High-Conversion Digital Assets
Landing pages, social ads, videos, emails, and website content designed by trained conversion specialists.
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DTC + E-Commerce Optimization
Improve checkout paths, optimize product pages, SEO, and develop new upsell/bundle/retention campaigns.
Advertising, Partnerships & Audience Growth
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Promotional Design + Advertising
Creative that feels on-brand, tailored to how players shop, and gives clear incentive to act.
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Partnerships + Audience Expansion
Reach more players through new collaborations, giveaways / sweepstakes, and list growth campaigns.
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SEO + Search Campaigns
Improve your placement when players are actively searching for your brands, shops, products, and services.
Three Steps to a Connected Growth System
We build the structure that makes all your future marketing efforts more effective.
It just plugs into what you're already doing — no overhaul, and no commitment until you’re ready.
See Where Your Sales Leaks Are
A clear look at how many potential customers are leaving your site, social, and campaigns — and what you can earn by bringing them back.
No commitment. Just the numbers.
Turn Anonymous Players Into New Customers
Recovered revenue, growing audience and customer lists, and real value from the PR and social attention you already earn.
See the results for yourself and back out anytime
with 30 days’ notice.
Keep Feeding Your
System
Layer on campaigns around events, artists, launches, partnerships, and special offers — amplifying your reach and continuously growing your email list, with creative testing to improve performance over time.
Grow your list = grow your revenue.
Ready to See What You’re Missing?
We'll review your site, campaigns, and current follow-up paths, then show you exactly where potential customers and leads may be slipping away. No pitch deck. No pressure. Just the numbers.
We always respect brand voice, unsubscribe standards, consent choices, and applicable privacy requirements.