Email Campaigns
Email Campaigns
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I’ve managed promotional, lifecycle, and automated email campaigns that boosted engagement, sales, and long-term retention. From design and copywriting to segmentation and analysis, these projects show how strong email strategy drives results.
I’ve managed promotional, lifecycle, and automated email campaigns that boosted engagement, sales, and long-term retention. From design and copywriting to segmentation and analysis, these projects show how strong email strategy drives results.
Spring Sale Email Campaign | DesignLifeKids.com
Spring Sale Email Campaign | DesignLifeKids.com
Objective: Engage subscribers and drive sales during a major spring promotion
Objective: Engage subscribers and drive sales during a major spring promotion
As part of a multichannel sales campaign, using a full-funnel approach and testing both email creatives and landing pages, I launched a segmented email campaign using personalized subject lines, countdown timers, and we tested both email creatives and landing pages. And using Mailchimp’s free plan, the campaign delivered big impact and ROI.
Email #1A
Email #1B
Landing Page #1
Landing page #2 (drove 32% more conversions)
Results
Results
Drove the highest-converting email campaign in brand history, outperforming both paid social and paid search
Contributed to DesignLifeKids' best revenue month to date, surpassing goals by 60%
Helped increase monthly conversion rate by 86% (from 1.37% to 2.55%)
Campaign AOV was 10% higher than the historical average
Demonstrated that smart segmentation + re-engagement tactics could activate dormant subscribers and drive meaningful transactions
B2B Email Campaign | Recruiter Discount – myHealthTalent.com (Elsevier)
B2B Email Campaign | Recruiter Discount – myHealthTalent.com (Elsevier)
Objective: Drive job posting purchases from healthcare recruiters using a time-sensitive 50% discount offer
Objective: Drive job posting purchases from healthcare recruiters using a time-sensitive 50% discount offer
I led this 3-part B2B email campaign as part of a broader multichannel push that included paid social. Each message was timed to coincide with key points in the offer lifecycle and included personalized, automated sends. Optimized subject lines, countdown urgency, and conversion-focused content helped maximize engagement at every stage.
Landing Pages
Results & Highlights
Results & Highlights
Increased open rate by 42% (from 10.9% to 15.5%) and CTOR by 42% across the series
Conversion rate grew 8x from initial send to final push (from 1.09% → 8.75%)
Generated 15 job posting sales, accounting for 33% of total monthly revenue
Helped deliver myHealthTalent’s second-highest revenue month of the year
Campaign achieved high ROI by using in-house lists and automated email delivery
Genetics in Medicine Webinar Series Email Campaign
Genetics in Medicine Webinar Series Email Campaign
Objective: Surpass the previous single-webinar registration record of 1,100 by driving awareness and attendance for a 4-part Genetics in Medicine webinar series.
Objective: Surpass the previous single-webinar registration record of 1,100 by driving awareness and attendance for a 4-part Genetics in Medicine webinar series.
I led the development and execution of a targeted email campaign promoting a four-part webinar series for Genetics in Medicine. Each webinar received 3–4 timed deployments with segmented lists and urgency-driven subject lines, all designed to drive traffic to custom landing pages where healthcare professionals could register. These campaigns exceeded expectations across the board, setting new records for engagement and conversion while dramatically outperforming healthcare industry benchmarks.
Results
Results
Achieved an average conversion rate of 52%, outperforming healthcare email benchmarks by 2–10x
Maintained a 44% average open rate, nearly double the healthcare industry standard (20–25%)
Secured 2049 registrations for the 2nd webinar—70% higher than the journal’s previous best of 1100.
Email click-to-open rates (CTOR) averaged 2.0%, consistently aligning with top-tier benchmarks
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