Growth marketing packages

Explore our marketing and merchandising services for guitar brands, gear + accessory makers, and MI retailers—built to increase revenue, move inventory, and drive trackable, measurable results.

Click any option in the Core Service Areas menu for more details.

Empty white square with a small black triangle in the upper left corner
A plain white background with a small, black, stylized letter 'R' in the center.
Empty white space with a corner of a small blue object at the bottom edge.

WHAT YOU CAN EXPECT:

Fully customized proposals
All plans tailored to your individual goals and needs.

Player-led strategy + direction
Smart campaigns, messaging, and creative that speaks to what players want.

Flexible engagements
One-off projects, product launches, promo campaigns or ongoing support.

Full Range of Services

    • Launch planning and messaging architecture

    • Sell-through campaigns designed to extend performance beyond the initial release

    • Retail visibility: in-store displays, POS kits, promos, events

    • Brand + retailer partnerships and co-marketing programs

    • Dealer toolkits and staff-facing materials

    • Paid media strategy, testing, and scaling (Meta + Google)

    • Creative direction and conversion-focused copy

    • Funnels: ads → landing pages → checkout

    • Measurement and optimization tied to revenue and inventory

    • Lifecycle flows and launch sequences

    • Segmentation strategies for brands vs. retailers

    • Klaviyo (or equivalent) setup and optimization

    • Revenue attribution by flow and campaign

    • List growth through promotions and partnerships

    • KPI definition and performance tracking

    • Attribution aligned to channel mix

    • Funnel and landing-page leak analysis

    • Testing roadmaps (hypotheses → learnings)

    • Reporting focused on what happened and what’s next

    • Site structure, UX, and messaging clarity

    • Product pages: CTAs, trust signals, friction removal

    • Keyword and intent mapping (category → product → content)

    • On-page SEO tune-ups (titles, meta, headings, internal links)

    • Shopify performance, CRO, and speed improvements

    • Content strategy tied to launches and promotions

    • Creative concepts and campaign arcs

    • Briefs for demos, reviews, shootouts, and storytelling

    • Content packaged for reuse across paid, email, and social

    • Social execution support, as appropriate

    • Press narrative and story angle development

    • Outreach to guitar media and broader outlets

    • Launch placements and coordinated visibility

    • Artist, media, and campaign-driven hooks

    • PR integrated with paid, email, and retail moments

Additional Resources

Downloadable strategy decks and templates designed to help independent brands and shops plan stronger campaigns and promotions on their own.

  • A promotional digital graphic for Bohan Marketing featuring a dark background with a logo at the top, and text promoting a strategy for guitar builders, gear brands, and retailers.

    National Bestseller Strategy for Guitar Builders, Gear Brands, and Retailers

    Applying Proven Consumer Brand Launch + Sell-Through Principles
    to the Guitar Industry



    SALE PRICE: $295 through May 30, 2026 (Regularly $495)

    ExploreBuy

  • Close-up of a semi-hollow electric guitar with a quilted maple top against a black background.

    More Products Coming Soon

    Stay tuned…